Page 47 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Distinctive Value
DV Program
To All Consultants:
Re: Distinctive Value Program
One of the Distinctive Value items we suggest to send to contacts, prospects, and clients is an article of interest that may have an effect on their business or industry. As long as it is something current that may provide value to them, or pertinent knowledge to them, it will in turn provide value to you by sending it. The value will be in relationship capital.
We are providing an article to you that may be interesting to some of your contacts, prospects, and clients so you can send it to them. You simply have to decide which ones will receive benefit if you send it to them.
In some cases it may be appropriate to send them the link included below via email. In most cases it will be more effective to clip or print the article itself and send it with a hand written note. Don’t be lazy with this – clip it, send a short note, and use the snail mail to really make a mark.
Each time you do this it will ensure that the recipient knows that you are thinking about them and going out of your way to provide value to them. It doesn’t matter if they’ve already seen the item you are sending. It’s still a touch from you – it’s a rose.
We are instituting a program whereby we will provide these articles of interest for certain industry segments on a periodic basis. You choose how many people it will apply to and use it accordingly.
You should not do this too often with any one person so it becomes bothersome. However, you can judge to whom you should send each article, and also to how many of your contacts, prospects, and clients.
Article for the Week: The Internet of Medicine Is Just What The Doctor Ordered
Technology, driven by the Internet of Things (IoT), is poised to make a big change to the healthcare industry. The IoT holds the key to lowering medical costs, improving quality and making healthcare more personalized, accessible and affordable for average patients. The Internet of Medicine (IoM) will increasingly rely on recurring revenue arrangements, and its impact could soon exceed a trillion dollars per year.
Suggested Contacts:
- Medical, Dental, Veterinary, Optical, Pharmaceutical
Manual Revised: April 3 2025 Confidential
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