Page 257 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Schooley Mitchell – Six Steps to Guaranteed Success
5) BNI – do a 1-2-1 lunch with a different member every week and go to that lunch with a ‘Specific Ask’.
a. Do research on a that member for every lunch to identify a neighbor, vendor, customer, etc.
b. Everyone is in BNI to get referrals so there is nothing wrong with making it clear what you are seeking.
c. That’s 50 more ‘Specific Asks’ every year to people that want to refer to you.
6) BNI – send the email from the Marketing Manual every week that asks for a ‘Specific Ask’ to a different member each week.
a. Do research on a member each week for each weekly email to identify a neighbor, vendor, customer, etc.
b. Everyone is in BNI to get referrals so there is nothing wrong with making it clear what you are seeking.
c. That’s 50 more ‘Specific Asks’ every year to people that want to refer to you.
That’s 150 Specific Asks every year if you do these three BNI tactics – you will get clients!
Manual Revised: April 3 2025 Confidential
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