Page 167 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Prospecting
Chamber of Commerce Strategy
Strategy – Chamber of Commerce
• Offer to be the person that introduces each new member (story) to all members via email
• Makes you an “active” member
• Makes you a hero and an important person to the new member
• Allows you to correspond regularly with every single member – don’t take advantage and try to sell
via these emails
• If not each new member, then “Member of the Month” – focus on their business and personal accomplishments
• Establish a program to promote members
• It's what we do at Schooley Mitchell
• One at a time
• Write a story – post on splash page and social media • Write a testimonial
• Etc. (SMARRT steps)
• Take out your cell phone and make videos at various Chamber events – upload to your Splash Page and link back to Chamber website – promote them, feature other members and link to them, show your involvement
• Organize a Chamber of Commerce speed dating event (each meeting) – "just for 4 minutes"
Manual Revised: April 3 2025 Confidential
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