Page 100 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Centers of Influence Relationship Building
Relationship Building
• Put them on The Pulse Program
• Put them on a Drip Marketing Campaign
• Execute the SMARRT Relationship Builder
• Establish a Center of Influence Lunch Program – coordinate and track
• Deliver Distinctive Value
• Organize an information session for them o Tell them to invite their staff and clients
• Invite them to a business seminar/Chamber of Commerce event/City Center meeting, etc. • Always send a thank you letter
Script
We have found that providing our clients with a regular flow of valuable business knowledge is a great way to build lasting relationships. If you would like, we can provide you with the Pulse's raw material for you to distribute to your clients with your own branding. Or we can email it for you with our branding if you want to introduce the program to your clients.
Manual Revised: April 3 2025 Confidential
- 98 -