Page 7 - Schooley Mitchell Marketing Manual
P. 7
SCHOOLEY MITCHELL
MARKETING MANUAL
Introduction
Linda is 31 years old, single, outspoken, and very bright. She majored in philosophy. As a student she was deeply concerned with issues of discrimination and social justice, and also participated in anti-nuclear demonstrations
How likely is it that Linda is:
a) A teacher in an elementary school
b) A bank teller
c) Insurance Agent
d) Works in a book store and takes yoga lessons
e) A bank teller and is active in the feminist movement
Manual Revised: April 3 2025 Confidential
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