Page 247 - Schooley Mitchell Marketing Manual
P. 247
SCHOOLEY MITCHELL
MARKETING MANUAL
Steps & Commitments
Building Your Franchise
18) Commit to sending out a minimum of three handwritten note cards each week. Make note of people you meet, people receiving awards or promotions, instructors, thank people, acknowledge people, congratulate people – there are a million reasons to send these cards.
19) Commit to building your database of personal interests and business interests of clients and other contacts so you can be prepared to send distinctive value to them or inform them of something that fits their interests.
20) Commit to ask every client for a testimonial letter and for a referral to a specific business – one of their vendors or one of their neighbors.
21) Review the information related to the objection that 50% is too much until you know it cold.
22) Present segmented recommendations whenever you can to move up the timing of cashflow and also to test the commitment to implementation of the client.
23) Present a five-year savings table every time
24) Commit to one hour per month to update, categorize – and strategize – related to your contact & prospect list.
25) Commit to re-reading the Marketing Manual once per quarter. It will spark new ideas – guaranteed!
Manual Revised: April 3 2025 Confidential
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