Page 244 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Implementation
Presenting the Value Report
Presenting the Value Report
1) Zero Savings
2) Small Savings
3) Expected savings
4) Large savings
– Always Present
– With Glee!
– Congratulations – Great Job!
– With Glee!
– We really dug in, but you've done a great job
– We've squeezed some savings out of your vendors and it's better in your bank account than theirs
– With Glee!
– Our analysts never cease to amaze me
– Wow, you won't believe what we've got for you
– Our analyst worked their butts off and dug really deep – Look what we've got for you!
Manual Revised: April 3 2025 Confidential
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