Page 239 - Schooley Mitchell Marketing Manual
P. 239
SCHOOLEY MITCHELL
MARKETING MANUAL
Objections
Schooley Mitchell is a Franchise
When you think about it, every State in the Union (Province in the Dominion) is a Franchise. The biggest and most successful companies in North America operate through a system of Franchising or distributorship so they can share resources. That's how GM, Ford, & Chrysler do business.
Actually Price Waterhouse and KPMG are just like Franchises. Their local partners own the
local office, share resources, and share the name with all of the other offices. The only difference is that all partners give up more of their local results, and share a little more in everyone else's results. I like our method better, where I get the benefits of the system of sharing resources and knowledge, yet keep my own autono- my and profits.
The New York Yankees are a Franchise, so are the Chicago Bulls, the Toronto Maple Leafs, and the Dallas Cowboys.
I could go on forever because of the pride I have in our system, and in our method of doing business. We are always looking for the best people to join our system because every talented person that joins Schooley Mitchell simply creates more resources, and more strength that I can deliver through my own business for you.
In order to be ready for this objection, you must learn these points – you must practice them – over and over until they become second nature.
1) Perfect system for Schooley Mitchell – (with pride and confidence)
2) Our business is Professional Cost Reduction Consulting – Franchising is our
penetration strategy
3) Expertise – all disciplines
4) Geographic coverage for all clients
5) Thousands of years experience to draw from
6) My own stake in my own business – yet vast resources
7) Access to R&D
8) Access to Analytical tools
9) Access to Training resources
10) 40% by 3%
11) States/Provinces/Pro Sports/Ford & GM 12) PWC/KPMG – we have more autonomy
The Key – Learn these points – it will take you an hour – and then you'll be ready!
Manual Revised: April 3 2025 Confidential
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