Page 171 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Sales & Marketing Training Overview
v. Friends/acquaintances
vi. Other consultants and business advisors
g. Networking Sources
i. Build personal relationships with people you know ii. Chamber
iii. BNI (or similar)
iv. Service Clubs
v. Charities
vi. Vendors that sell to you
vii. Recreation or community groups
viii. Other – be likeable – be a giver
h. Networking – general
i. Don’t be a mongrel
ii. Be a giver – look for one person to help with something every time iii. Be patient – farming
iv. Believe – STRONGLY – if I help others then they will help me
v. Share your time
vi. Share your expertise – give it away
vii. Develop an all-inclusive list – hundreds of people you know viii. Rank your list – strategize a few every week
ix. Review commandments before every mixer
x. Learn the conversational networking questions
i. BNI (or similar) – Referral only based group
i. Join a referral only based group
ii. Participate regularly and be patient
iii. Research every member individually – website, Linkedin, google, drive by their location iv. Identify neighbors, vendors, customers, associates
v. Ask for referrals to specific companies
vi. Look to fill in contact spheres in the club
vii. Establish some good memory hooks – envelope presentation, flaming $100 bill viii. Focus every member on one target group each week
ix. Must have one-on-one lunches – every week – focus on them