Page 105 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Paid Referrals
Relationship Building Best Practices
Cont.
The more people that you talk to – regardless of who they are – the better you will get at delivering your message – and the more advocates you will build up.
If you expect a specific result, you could fail – if you don’t expect a specific result then it’s impossible to fail. Remember:
1) Focus on them – ask about their business
2) Ask how you can help, if possible
3) Ask about their challenges, stresses, competition, shortfalls, strengths, interests, opportunities, plans, etc.
4) Your goal is also to inform/spread the word about your business and as long as you are able to do that you have succeeded
5) Also inform them that you are looking to grow and that you are looking for referrals – your goal is informing (if they bite then you can discuss our referral programs but
if they don’t you’ve still met your goal)
6) When you go home determine if there is Distinctive Value (particularly information/books/ seminars/articles/websites etc. to address their needs/interests) you can provide to address any of the subjects you discussed in #3 – including personal interest
The formula is simple – more relationships = more business. Stay true to the program and promise yourself to set up two of these meetings every week for the next three months and you’ll be shocked at what will happen (unless you’ve already got more appointments than you need!)
Tip Summary
If you want to make more money and you’re not working eight hours every day from Monday to Friday, then commit to fill every open hour with one of these meetings. The more you practice at delivering your message, the more advocates you will build up.
Manual Revised: April 3 2025 Confidential
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